This year’s Fuse Roadshow is featuring a series of leaders in our industry who are focused on increasing the level of collaboration and communication during the event planning process.
Contributing to that effort is Betsy Bondurant, President of Bondurant Consulting, who is sharing her take on how buyers and sellers can improve communications in order to develop a better buyer process for meetings and events.
With the proliferation of technology and tools to help support the sourcing process we’ve seen both positive and negative outcomes. The electronic Requests for Proposal (eRFP) provides quick access to numerous options and the ability to easily compare data side by side. As an unintended consequence, hotelier in-boxes can end up being flooded with RFPs that they have little chance of winning, and planners are not getting the responses they had anticipated.
The current record breaking demand for meeting space has exacerbated the situation because buyers are sending out even more RFPs in anticipation of lack of availability. Our conversation will examine how planners can effectively communicate their needs and how suppliers can respond with a compelling response in the digital age.
In this session, we’ll be discussing how:
1. Planners can benefit from communicating the “Why” behind their requests.
2. Seller side properties can learn how to differentiate your responses from competitors.
3. How communication tips that can shift a piece of potential business from a “decline” to a signed contract.
To see this talk and others like it, register for Fuse in a city near you:
April 14 | The Loews Portofino Bay Hotel| Orlando, FL
May 11 | Location TBA | Dallas, TX
July 27 | Loews Chicago O’Hare | Chicago, IL
Check out our speaker profiles:
- Michael Owen – Managing Partner / Eventgenuity: Connectivity for Meetings & Events: What You Need to Know!
- Dan Beger – CEO / Social Tables: Little Known Ways to Enhance the Site Inspection Process, Backed by Research
- Heidi Brown – AFR Furnishing: Reimagine Your Meeting with Event Furniture
About Fuse:
Fuse is about bringing event planners and properties together to discuss how our industry will grow an change in 2016. At Fuse, you’ll hear from 8 speakers on topics ranging from a deep dive into site visits to a look at furniture design tips for an optimal attendee experience.
We believe that there are always new ways planners and properties can collaborate better. Fuse is about brining everyone together to start having the conversations that will help our industry grow and to put faces behind the organizations we work with day to day. Ultimately, we’re aiming to turn business transactions into collaborative transactions.
Our next stop in the roadshow is Thursday, April 14th in Orlando, FL. Seating is limited, reserve your spot today before tickets sell out.
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Attendees of each show will receive 4 full CE credits courtesy of the Convention Industry Council
The post Always Ask “Why?” – How Planners Can More Effectively Communicate with Suppliers appeared first on The Social Tables Blog.