Think With Google recently released this infographic that shows the facts and figures behind experiential live events, which shows that interest in and attendance of live events is skyrocketing.
Summary:
More people are attending live events—concerts, sports and theater—than ever before. Google worked with Ipsos MediaCT to discover how attendees are researching and buying tickets to these events. The good news for marketers is that ticket purchasers are always “in market.” If they’re not attending an event, they’re looking toward the next one. (Sometimes they’re even doing both simultaneously thanks to mobile.)
Learn why companies such as Live Nation are reporting significantly higher revenues by referencing the infographic below:
Learn to engage your attendees so they stay off those pesky phones with this ebook:
The post [Infographic] Lifting the Curtain on Live Events appeared first on The Social Tables Blog.